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Below are biographies for each team member and in which region they are located. The order is first by region and then alphabetical within each region. Also, is a map that shows where our consultants are located with respect to our customers About_Clients_Map.Company Meeting

About Us
Managing Partner


Mike Silverman, CRE
Managing Partner, Senior Reliability Consultant, Course Instructor

Mike is founder and managing partner at Ops A La Carte, a Professional Consulting Company that has an intense focus on helping customers with end-to-end reliability. Mike has over 28 years of experience in reliability engineering, reliability management and reliability training. He is an experienced leader in reliability improvement through analysis and testing. Through Ops A La Carte, Mike has had extensive experience as a consultant to high-tech companies, and has consulted for over 500 companies in over 100 different industries in most of the United States and 15 countries around the world. A few of the main industries are telecommunications, networking, medical, semiconductor equipment, consumer electronics, power, energy, and defense electronics. Mike is an expert in accelerated reliability techniques and owns HALT and HASS Labs, one of the oldest and most experienced reliability labs in the world. Mike has recently completed his first book on reliability entitled “How Reliable Is Your Product: 50 Ways to Improve Product Reliability”. The book was published December, 2010. Mike has authored and published 25 papers on reliability techniques and has presented these around the world including Canada, China, Germany, Japan, Korea, Singapore, Taiwan, and the USA. He has also developed and currently teaches over 30 courses on reliability techniques. Mike has a BS degree in Electrical and Computer Engineering from the University of Colorado at Boulder, and is a Certified Reliability Engineer (CRE) through American Society for Quality (ASQ). Mike is a member of ASQ, IEEE, Stanford PRN, PRG, SME, ASME, PATCA, and IEEE Consulting Society. Mike is currently the IEEE Reliability Society Santa Clara Valley Chapter Chair and the Chair of the IEEE ASTR 2013 Workshop. Mike also serves on two IEC committees.

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Our Team - Northern California


Steve Brenner
Senior Reliability/Test Consultant

Steve has been working in the field of environmental simulation and reliability testing for over 30 years. Beginning in the late sixties with reliability and design verification testing on the Lunar Module, the Space Shuttle in the eighties, to semiconductor manufacturing equipment in the nineties, Mr. Brenner has always been involved with the latest techniques for verifying equipment integrity through testing. Mr. Brenner began his career as an Environmental test engineer with Grumman Aerospace Corporation in New York, worked as design verification and reliability engineer for the Air Force, an Environmental Test Engineer for Lockheed Missiles and Space company, and 18 years with Kaiser Electronics in San Jose.

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Mark Caruso
Senior Reliability Consultant

Mark brings 28 years of experience with technology leaders Cisco Systems, Teradyne, Radius, and SunPower. He managed the Accelerated Life Test lab at SunPower systems R&D, evaluating new products using a Physics-of-Failure model. Mark earned a degree in Electrical Engineering from Caltech and started his career with Megatest and Teradyne, designing high-speed test equipment for ASICs and ICs. He possesses thorough and practical knowledge of the ISO-9000 STD for quality systems, including part 3 (Software) for which he taught a course at UCSC extension. Within Cisco, Mark designed customized stations for physical-layer testing of electrical and optical telecom products up to10Gb/s. In developing test plans for design validation and manufacturing production –he has worked extensively with offshore CMs in Asia and Europe, employing a wide variety of quality systems (DMAIC, TQM, 8D, etc) and utilizing statistical methods to monitor and improve quality and reliability. His skills include validation testing, failure analysis, DFMEA, certification testing and test automation. Willing to lead or facilitate change, Mark is an experienced presenter and facilitator who enjoys working with start-ups and growing companies on new products.

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John Cooper, MSEE, MBA, CRE, CQE
Senior Reliability Consultant

John has 20 years of experience in high tech reliability, testing and management, in startup companies and companies such as Agilent, Plantronics, Terawave, and Leapfrog. He has worked in telecommunication products, networks, consumer electronics (including the toy industry), power equipment, and contract manufacturing. His experience includes overall product quality and reliability strategy, Design and Process FMEA, reliability testing, HALT and HASS, reliability modeling, manufacturing test, quality control, and compliance engineering. Areas of expertise include RF and wireless circuitry, microwave, power, batteries, motor controllers, user interface, audio and acoustic products, toys, and control circuitry. He has managed various reliability and test groups, as well as manufacturing groups.

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George de la Fuente, M.S.
Senior Software Reliability Consultant/Course Instructor

George has over 20 years of product development and management experience with embedded systems. His professional software background spans the following industries: telecommunications, networking, gaming, and satellite operations. He has worked on many different types of products, including telecomm switches, telephony gateways, voicemail systems, large-scale routers and switches, gaming systems and satellite simulators. George has experience in commercial, start-up, and defense contracting companies. George has expertise in full life-cycle development, rapid prototyping, zero-defect development, sustaining engineering, coding standards, systems testing, release management, software configuration management, project leadership, and program management.

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George Denes
Senior IC Reliability/Test Consultant

George has over 30 years of semiconductor industry experience as a reliability and product engineer. He worked with memory products, ASIC, analog, digital and mixed signal circuits. He was very involved with CMOS RF products as well. He is a hands-on engineer, who qualified and released to manufacturing many IC products. He worked at Intel, Motorola, National Semiconductor, Signetics/Phillips, Teradyne, and at small start-up companies (Plus Logic, Chip Express, Amalfi Semi). George designed all required reliability testing hardware (burn-in boards, etc.) and planned/directed all reliability qualification tests, as well as product characterization and volume production testing. He directed all failure analysis of IC devices with Test Engineering and FA laboratories.

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Mike Doty
Senior Mechanical Reliability/Design Consultant

Mike has over 25 years of experience in mechanical engineering and design, including manufacturing, design, analysis, testing, and systems integration. He has designed machinery, small mechanisms, space craft structures, printed circuit boards, wiring harnesses, and electronic packaging. Mike has also performed stress, thermal, shock, and vibration testing, statistical and worst case tolerance analysis, and materials selection for reliability in extreme environments. He has hands-on CAD and machine shop experience fabricating prototypes, along with the use of rapid prototyping (3D printer) equipment and technologies. His information technology experience includes system repair, data recovery, networking, and web development. Mike has a BS Degree in Engineering and Applied Science from the California Institute of Technology. He has worked in the automotive, petrochemical, nuclear, aerospace, medical instruments, and consumer products industries. He has consulted at Jet Propulsion Laboratory, Hughes Space and Communications, EG&G Rocky Flats, Schlage Lock, Ethicon, DuPont, Bechtel, United Engineers and Constructors, Motorola, Ford, FMC, and numerous small business clients.

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Jon Elerath
Senior Reliability Consultant

Dr. Elerath received his BSME and MS Reliability from the University of Arizona, and received the PhD from the University of Maryland. He has over 35 years of experience in Reliability covering industries as diverse as nuclear power safety systems, electro-mechanical robotics in the plasma-etch industry, fault tolerant computers, hard disk drives in the data storage systems, and mechanical reliability for rotating equipment in high concentration photovoltaic solar tracking systems. Dr. Elerath’s areas of expertise include HDD reliability, complex system modeling with non-constant hazard rates, field data analysis for mixed time-to-failure distributions, prognostics/mechanical reliability through vibration monitoring, and reliability testing (RDT/ORT/Burn-in). He uses his extensive education and experience to formulate strong statistical bases for all his plans and analyses. Dr. Elerath has been an active participant in the creation of IEEE standards on reliability prediction (IEEE 1413 and IEEE 1413.1). He is the secretary for the Santa Clara Valley Reliability Society of the IEEE, has written over 30 papers and technical reports on the topic of reliability, and has been session moderator at the RAMS symposiums.

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Michael Gozzo
Senior Quality/Operations Consultant

Michael has over 30 years of experience counseling and educating at all levels of management in the areas of Supply Chain, Lean Manufacturing, Demand Flow Technology, Just-In-Time, Total Quality Control, Manufacturing Systems Implementation, Inventory Control and Production/Operations Management. He offers a superlative background through his line, staff, training, and consulting activities, which encompass the process, discrete and repetitive manufacturing businesses. Recent involvement with Silicon Valley leaders in Supply Chain Management, Lean Manufacturing practices and ISO include Cisco, Infineon, Sunrise Telecom, PerkinElmer, Philips Semi-conductor, Silicon Valley Group and SanDisk. He has traveled to Germany to train operational personnel at Lufthansa Air Cargo. Mr. Gozzo has been associated with Lean practices: pull systems, quick change, 5-S, VMI, cell design and others.

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Hal Judy, MS
Senior Reliability Consultant

Hal has over 25 years of experience in product development and reliability engineering in management, technical, consulting and training roles. His experience includes working with a number of large and startup telecommunications, computer, networking, defense and software companies. His technical specialties include Reliability Prediction, System and Network Availability Analysis, including Markov Analysis (with coverage) as well as Weibull and Lognormal analysis of infant mortality and EOL (end-of-life) failure mode. Hal has a BSEE (highest honors) and MSEE from the University of California at Berkeley and was a Sloan Executive Fellow at the Stanford University Graduate School of Business.

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Cliff Lange, Ph.D., P.E.
Senior Reliability Consultant/Course Instructor

Cliff has 30 years of industry experience in both reliability engineering and root cause failure analysis. Most recently Dr. Lange spent 12 years developing reliability programs for the Semiconductor Equipment Manufacturing industry. He is proficient in reliability assessment, reliability training and all aspects of design for reliability techniques as applied to the entire life cycle of product development. Prior to his work in the semiconductor industry, Dr. Lange worked at General Electric Company and Exponent Failure Analysis where he gained extensive experience in finite element modeling and root cause analysis of structural, mechanical and electrical failures. Dr. Lange received his M.S. from U.C. Berkeley and his Ph.D. from Stanford.

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Robert Mueller, M.S.
Senior Reliability Consultant/Course Instructor

Bob is a product development professional with 30+ years of technical and management experience in software intensive product development as well as in R/D process and quality systems development including extensive consulting experience with cross-functional product development teams and senior management. After receiving his M.S. in Physics in 1973, Bob joined Hewlett-Packard in Cupertino, CA in IC process development. In the next three decades before leaving HP, he held numerous positions in R/D, R/D management and technical consulting including management positions in the computer, analytical, healthcare business units and in HP’s internal engineering consulting organization. For the past decade Bob has focused on agile development methodologies and practices that drive software reliability, improved software support operations, warranty chain management and customer satisfaction. .  Bob is a senior member of the ASQ and a Certified Quality Engineer (SQE).  He is the chair of the training working groups for the Institute of Warranty Chain Management and has taught many courses at local  colleges.

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Jim Nallan
Senior Quality/Reliability Consultant

Jim has over 22 years of experience in quality and reliability. He has In-depth experience in Total Quality Management, Program Management, global contract manufacturing and supply chain to continually enhance quality, reliability, profitability, and productivity by ensuring incoming, in process, and outgoing material/products efficiently meet business objectives and customer satisfaction. Led, fostered, and motivated teamwork cohesion to sustain design improvement and process efficiency with cost reduction, high yield, and low return rates at highest Quality Level. Teamwork cohesion for continual enhancement in design improvement, detail oriented quality, reliability, profitability, productivity, vendor approval, and supply chain management Proficient in the use of FMEA, CAPA, FDA, Six-Sigma, SIPOC, GR&R, RoHS, Safety, EMI/EMC; implementation and certification of TQM/ISO9001: 2000/TL9000; ISO14000.

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Kim Parnell, Ph.D., PE
Senior Mechanical Reliability Consultant/Course Instructor

Dr. Kim Parnell is Principal and Founder of Parnell Engineering & Consulting (PEC) (http://www.parnell-eng.com), an engineering consulting firm that focuses on providing support for early stage medical device and technology companies. He specializes in the mechanical engineering design and behavior of high-tech products and has deep experience in areas such as biomedical devices, shape memory metals, composite materials, electronic and miniature components. Dr. Parnell consults actively in these areas as well as failure analysis and reliability. He served on the faculty in Mechanical Engineering at Santa Clara University from 2010-2012, and served as a Visiting Associate Professor in the Mechanical Engineering Department at Stanford University.  He is a coach and mentor for the innovative Stanford Biodesign program. He worked previously for Rubicor Medical, Exponent Failure Analysis Associates, SST Systems, ATT Bell Laboratories, Stanford University, and General Motors. Dr. Parnell is an ASME Fellow, a Senior Member of IEEE, and a Member of  SAE, and Past-Chair of the IEEE-SCV Section (largest in the world with over 13,000 members).  Dr. Parnell holds PhD and MSME degrees from Stanford University in Mechanical Engineering and a BES from Georgia Tech. He is a licensed Professional Mechanical Engineer (PE) in California.

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Jay Pisharodi, MSEE, MBA
Senior Reliability Consultant

Jay has over 20 years of experience in the electronics industry, and has extensive experience with various stages in the product life cycle. He has developed mechanical test fixtures, procedures and programs as part of NPI test development for a several different products. His experience includes project management, product design, testing, quality improvement and reliability of communication products, power modules, memory and other products. He has managed environmental testing, mechanical reliability and compliance testing of electronic products. His areas of expertise include NPI, DFM, FMEA, MTBF prediction, failure analysis and the development of effective debug strategies.

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Yoram Rubin, MS, MBA
Senior Reliability and RF Design Consultant

Yoram has 30 years of experience in reliability and RF design. Results-oriented leader with senior management experience in the Product and Test Engineering discipline within Operations. Demonstrated engineering, manufacturing and program management know how with proven track record of transferring and releasing new products from engineering to production and simultaneously increasing efficiency and yield of released products. Establish new products manufacturing process flow and introduce test infrastructure by second prototypes phase date to support engineering bring up. Able to quickly assess technical and yield challenges on complex products and develop a plan to resolve them while meeting committed customer ship dates. Experience in low volume/high mix system production testing as well as in high volume/low cost consumer products. Entrepreneurial management style, strong work ethic with positive can-do attitude. He has a BS and MS from USC and an MBA from Pepperdine.

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Fred Schenkelberg, M.S., CRE, CQE
Senior Reliability/Quality Consultant/Course Instructor

Fred Schenkelberg is a reliability engineering and management consultant with Ops A La Carte, with areas of focus including reliability engineering management training and accelerated life testing. Previously, he co-founded and built the HP corporate reliability program, including consulting on a broad range of HP products. He is a lecturer with the University of Maryland teaching a graduate level course on reliability engineering management. He earned a Master of Science degree in statistics at Stanford University in 1996. He earned his bachelors degrees in Physics at the United State Military Academy in 1983. Fred is an active volunteer with the management committee of RAMS, currently the Chair of the American Society of Quality Reliability Division, active at the local level with the Society of Reliability Engineers and IEEE’s Reliability Society, IEEE reliability standards development teams and recently joined the US delegation as a voting member of the IEC TAG 56 - Durability. He is a Senior Member of ASQ and IEEE. He is an ASQ Certified Quality and Reliability Engineer.

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Murray Shubaly, Ph.D.
Senior Reliability Consultant/Course Instructor

Murray has over 25 years of experience in designing and developing complex systems, including Star Wars rocket packages, accelerators for medical isotope production and other applications, ion beam implanters, plasma etchers and physical vapor deposition (PVD) systems. For all of these, high reliability was as important as performance parameters. He helped make a four-fold improvement in reliability of an implanter to ensure that units already sold would not be returned. Murray was the Reliability Manager in the CMP division of Applied Materials and worked as a reliability consultant in the eBeam division of KLA-Tencor where he led the reliability initiative for three new products. Throughout his career, Design for Reliability has been a key focus.

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Charlie Slayman, Ph.D.
Senior Reliability Consultant/Course Instructor

Charlie has over 25 years of experience in engineering, including many years studying the effects of Soft Errors on electronics. Charles Slayman received a B.A. in Physics and Ph.D. in Electrical Engineering and Computer Science from the University of California at Berkeley.  He is currently a Senior Reliability Consultant at Ops A La Carte. He has held positions at Hughes Research Labs in optical/microwave device research, Cypress Semiconductor as R&D Pilot Line Manager, Alliance Semiconductor as Foundry Operations Manager and Sun Microsystems as SPARC Supply Engineering Manager and Senior Member of the Technical Staff in memory reliability.  He has also participated in various task groups responsible for the JEDEC soft error standards (JESD89, JESD89-1, JESD89-2 and JESD89-3) and served as the chair of the Soft Error Committee for IRPS 2008 and 2009.

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Bryan Stallard
Senior Reliability/Design Consultant

Bryan has over 30 years of experience in multiple domains of engineering pursuits, including reliability, design, analysis, and system engineering. His central focus has been on the electronic aspects of products. He has both designed circuitry (analog, RF, power-conditioning) himself, and performed stress, worst case analysis, and other analyses in conjunction with other designers. He has hands-on familiarity with virtually every kind of electronic test gear, and failure-analysis experience on most electronic circuit elements. He has worked in the telecommunication, military, space semiconductor, and commercial electronics markets. Bryan has worked at TRW Semiconductors, Kaiser Electronics, Siliconix, Litton (Itek) Applied Technology, Space Systems / Loral, and BroadLogic.

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Alfred Sugarman, Ph.D.
Senior Reliability/Test Consultant

Alfred has over 20 years of experience in reliability testing and analysis. He has been responsible for recommending and implementing appropriate industry standard tests. His reliability testing experience includes HALT and HASS testing of newly designed product, accelerated aging tests and the design of burn-in tests for ensuring the reliability of shipped product. This experience includes performing FMEAs and fault tree analyses. He has held management positions at Loranger International, Octel Communications and SSE Telecom. Dr. Sugarman was a consultant with Engineering Research and Analysis Corporation (ENRAC) which he founded. Alfred holds a Ph.D. in Materials Engineering, M.S. and B.S degrees in Ceramic Engineering. He has over 30 publications and books and holds a patent for a power supply for the cardiac pacemaker.

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Greg Swartz
Senior Reliability/Quality Consultant, CQE Instructor

Greg has worked for over 20 years in the fields of statistics and process improvement, as a Consultant and Trainer. His consulting experience includes working with a number of Biotech, high tech companies, Aerospace, and Defense. His expertise includes analysis of technical data, a hands-on approach towards design of experiments, and Failure Analysis, e.g. with Ops A La Carte for Semiconductor Equipment. Greg was a Sr. Quality Program Manager at Sun Microsystems for 6 years. Mr. Swartz has worked in the fields of Applied Data Analysis (ADA) techniques, yield improvement, quality assessments, and reliability studies. Additionally, Greg has a background in software reliability, CMM, and Software Product Life Cycle (SPLC).

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Rich Willis
Senior Test Engineering Consultant

Rich brings over 30 years of experience in the design of Instrumentation, In-Process Test Equipment, Production Tooling, and Manufacturing Processes. His consulting practice has focused on helping companies plan and implement effective Quality Control systems on the manufacturing floor in the face of intense competitive pressure, outsourcing, and shrinking product cycles. He worked in the aerospace (JPL and Hughes Aircraft) and computer (SDS and Burroughs) industries. He provided custom test equipment for missile systems (Hughes SBRC) and automotive components (TRW Safety Systems). He has served clients in the Semiconductor Equipment, Medical Device, and Photonics industries. He helps clients with DfM and DfT, and on managing the transition of products from prototype to volume production.

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Our HALT and HASS Lab Team


Doug Farel, CRE
HALT and HASS Labs Engineer, Senior Reliability Consultant, CRE Instructor

Doug has over 25 years of experience in reliability engineering and has worked on medical, communications, mainframe processor and storage technology products. He has extensive experience in reliability analysis, reliability testing and field reliability/customer feedback programs. Doug performs HALT and HASS Testing for customers in a variety of different industries, as well as developing reliability programs. Doug has a BS degree from the United States Military Academy at West Point, NY; an MSEE degree from Georgia Tech in Atlanta; and an MS degree in reliability from the University of Arizona in Tucson. He is a Certified Reliability Engineer (CRE) through the American Society for Quality (ASQ) and a member of IEEE.

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Sanchan Modi
HALT and HASS Lab Manager

Sanchan received his  M.Sc in Mechanical Engineering concentration in Mechanical Design  from San Jose State University and B.Tech from D.A.V institute of Engineering and Technology in Mechanical Engineering. He worked on effects of “Thermally Induced Stresses on 3D Stacked TSV Packages” to increase the reliability of the package. He also worked on gear box design for both wheel drive motor cycle. Sanchan works in our HALT and HASS lab as the Lab Manager and also covers mechanical engineering consulting field for Ops A La Carte.

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Kan Suseenthiran, CRE
HALT and HASS Labs Engineer, Senior Reliability Consultant

Kan has 15 years of experience in Reliability, Operations, and Engineering in telecommunications, networking, and computer peripherals products. He is an experienced leader in reliability engineering and testing. Kan also has extensive experience as a consultant to high-tech companies in many different types of industries including telecommunications, medical, and computers. His many focus is in performing Reliability Predictions, Reliability Test Plan Development, HALT and HASS Testing, and Reliability Demonstration Testing. Kan has a BS degree from the Rutgers University, New Jersey. He is a Certified Reliability Engineer (CRE) through the American Society for Quality (ASQ).

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Our Team - Southwest US


Harvey Altstadter, M.S.
Senior Reliability Consultant, Course Instructor

Harvey utilizes his more than 40 years of experience to provide clients in the Medical, Defense, Government and Commercial Aerospace, Telecommunications and Commercial sectors of the industry with services that include Root Cause Analysis on all types of circuit element, Component Application Evaluation, Element Evaluation and Destructive Physical Analysis, Parts Evaluation for compatibility with manufacturing processes, Reliability Prediction, Stress Analysis, Worst Case Circuit Analysis, Data Analysis, Trend Analysis, Process and Procedure development for manufacture of Hybrid Microelectronic products, Screening Procedures, Training and Customer Interface for Engineering, Reliability and Failure Analysis functions. Harvey works in the Arizona area.

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Gil Bastien, P.E.
Senior Reliability Consultant/Course Instructor

Gil experience in Environmental Stress Screening extends to its inception in the early 80's. His pioneering technical efforts in ESS for the U.S. Navy have helped to make critical U.S. defense systems more robust and capable of withstanding much more environmental stress than without the improvements. The results of his work have led to significant improvements in the overall reliability and life of the Electro-Mechanical systems. Gil has extensive experience in theoretical and practical aspects of testing and has hands on testing experience which has contributed to his ability to expertly teach the subject. Gil has conducted advanced HALT and HASS technical seminars all over the world. Gil is a regular practitioner of HALT, providing recommendations for product improvement. Gil works in the Los Angeles area.

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Alex Fashandi, Ph.D.
Senior Reliability Consultant/Course Instructor

Alex has over 14 years of research and industry experience in reliability engineering and reliability program management. Alex worked for nine years at Delta Design, a global leader in design and manufacturer of automated PnP test equipment and thermal conditioning of semiconductor devices. He co-founded the company's reliability engineering department and provided metrics to conduct reliability test and analysis for both hardware and software reliability programs. He also worked as an engineering program manager where he directed engineering development activities across the entire product life cycle from concept through requirement development, prototyping, system integration, verification, 1st article installation customer buyoff, production ramp, and sustaining. Alex works in the San Diego area.

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Dave Kinghorn, M.S., MBA
Senior Reliability Consultant

Dave has 30 years experience in product design, process development, manufacturing statistics, reliability program management, test, and operations management. A veteran of 6 startups in the electronics, photonics, and energy businesses, Dave's focus is on the economics and incorporation of quality & reliability into all phases of the product life cycle. In addition to startups, Dave has held Senior & Principal Engineering and Operations positions at such companies as National Semiconductor, Read-Rite, and Kulicke & Soffa Industries. Dave is an active consulting engineer with clients in the Integrated Photonics business, electronics manufacturing & advanced semiconductor test solutions, and heavy industries such as electroplating and Stainless Steel processing. Most recently, Dave was Director of Reliability at Energy Innovations, a commercial scale solar energy system manufacturer employing the latest state-of-the-art Solar Concentrator technology. Dave holds a B.S. in Chemistry from the University of Missouri, and both an M.S. in Chemical Engineering and an M.B.A. from San Jose State University. Dave is also the author of 3 U.S Patents.

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Matt Lashinsky
Mechanical Reliability Consultant

Matt has years of experience in multiple domains of engineering including reliability, product development, electronics packaging, manufacturing, project management in industries ranging from telecommunications to renewable energy, to automotive and construction plastics, to irrigation systems and education.   Matt’s education consists of 2 undergraduate degrees, BS in mechanical engineering and Bachelor’s in Mathematics, while also holding a Master’s degree in Mechanical Engineering, focusing in Fluid Mechanics, Turbulence, and Propulsion.

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Daniel Lee


Daniel Lee
Senior Reliability Engineer and Project Manager - Texas

Daniel Lee has over 14 years of experience in the consumer appliance and oil & gas industry between Product Design, New Product Introduction, and Manufacturing. He has built three new reliability functions, established three test labs, built two product performance audit teams; and in those assignments implemented the culture of quality and reliability. Daniel was able to influence and implement cross-functional changes that led to high levels of product performance, and gained access to strategize and work closely with directors, operational managers and quality leaders.

He has worked in multiple cultures in the North and South Island of New Zealand, California, Mexico and Texas. His technical specialties include FMEA facilitation, FRACAS development and deployment, HALT/HASS, MEOST, test strategy development, DOE (design of experiments) and warranty analysis. With experience in completing multiple ground-up implementations of reliability in different organizational divisions, Daniel developed a passion and ability to successfully promote lean product development for quality and reliable products. His manufacturing experience includes using statistical clue generation techniques to solve complex problems, supplier evaluations, PPAP, process control and developing audit strategy.

Daniel earned a bachelor's degree in Mechanical Engineering from the University Of Auckland, New Zealand and has been working in the USA for over 7 years. He is a Certified Reliability Engineer (CRE) and is a member of the IEEE Reliability Society and the American Society of Quality (ASQ).



Ron Purcell, M.S., C.R.E.
Senior Reliability Consultant

Specializing in System DFR, DFM and Failure Analysis, Ron has an extensive background in electronic design engineering and business, with special focus in Analog / RF design analysis, design-for-reliability, stress testing and failure analysis. After 17 years of engineering experience in Air Force and Navy missile telemetry, airborne radar warning and guidance/control systems, Ron developed specialties in microwave measurements and fixture design, EMI and stress testing of electronic systems and Design-for-Reliability. He has also developed businesses in contract assembly, database development and product design. He is the author of "Getting Quality Out the Door", a paper summarizing 18 proven principles for making quality and reliability work in today's corporation. Ron has a B.S. in Electrical Engineering and Computer Science from UC Berkeley, M.S. in Systems Management from the University of Southern California, a Professional Engineer-in-Training Certificate from the State of California, and is an ASQ Certified Reliability Engineer. He holds a device patent in the field of computer ergonomics, and is a current member of the American Society for Quality (ASQ). Ron works in the Oxnard and Santa Barbara areas.

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Frank Sykes
Senior Reliability Consultant

Frank has over 30 years of experience in Reliability, Maintainability, and System Safety Program Plans and Prediction Analysis in Defense and Commercial Programs. In the early stages of his career he became a Process Trainer for TQMS implementation at McDonnell Douglas Aircraft, Long Beach, CA, where he performed Stand up- training on Continuous Improvement Process involving, Standard Work techniques, Just- in-Time Manufacturing Techniques, Kan- Ban and Taguchi methodologies, as well a Statistical Process Control. Later he became a Project Engineer at United Defense Industries where the performance of FMECA was required on Mark 45 Naval Guns deployed on the Ships. Frank also worked in the Petroleum Industry for 5 years as a Research Technician, after serving honorable in the armed services as a supply specialist, with Shell Oil Company; developing additives for performances and enhancement of (Pb) lead depletion. Upon relocation to California, Frank began a career in Aerospace Engineering with Northrop Aircraft, Hughes Aircraft and Lockheed Aircraft where he served as a Reliability & Maintainability Engineer on F-18, F-15 and Commercial vehicles (L-1011 and P-3) Aircraft performing FMEA, Logistic Support Analysis and RCM analysis. An expert  on FMECA analysis on Electrical, Hydraulic, Mechanical and Electromechanical platforms involving Aircraft, Space Vehicles, Weapon System and Fire Detection Systems. Certified an a R6σ Specialist, Frank made improvements of capturing and recording of design changes in an expeditious manner on the PDM Configuration Management System at Raytheon Space and Missile System at El Segundo CA. Extensive experience on the preparation and delivery of R & M Program Plans, System Safety and Fault Hazard Analysis, FMECA and Fault Tree development and analysis. In the last 10 years as an Independent Contractor, Frank has performed and delivered Hundred of DoD required documents for the Client in a short Turn-Around-Time.

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Our Team - Central US



Greg Larsen, M.S., CRE
Senior Reliability Consultant, Course Instructor

Greg has over 30 years of experience applying statistical methods to solve problems. In addition to reliability statistics, he has made significant contributions in measurement system analysis (MSA) and inventory modeling to better manage supply chains. Other focus areas include design of experiments, sample design, order forecasting and tolerance analysis. In his early years he worked for USDA where he conducted research to develop better methods of estimating and forecasting crop yields. The last part of his career was spent at Hewlett-Packard and Agilent where he provided statistical consulting and training. Greg prides himself in being able to apply and explain sometimes complex statistical concepts. He has published a number of technical articles over the years. He has a BS in math and an MS in statistics. He is a member of the American Statistical Association (ASA) and a senior member of the American Society for Quality (ASQ) where he holds certification as a reliability engineer (CRE). Greg works in the Colorado area.

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Angele Sjong, PhD
Senior Chemical Reliability Consultant

Angele is a senior Chemical Reliability Engineer with Ops A La Carte and president of Sjong Consulting LLC.  Sjong Consulting partners with Ops A La Carte in the areas of materials engineering, polymers and chemistry.   Angele holds Ph.D. degree in Inorganic Chemistry from Yale University and M.S. in metallurgical engineering from the Colorado School of Mines.  She has been a technical consultant on issues related to product liability, patent infringement and failure analysis.  She has provided technical consulting services to companies on pressure vessels and piping; consumer electronics;recreational equipment; consumer products; and automotive equipment.  She has been an expert witness for litigation cases involving ferrous metallurgy, corrosion and glass.  Angele has also been active with ASM, and taught a polymers failure analysis class to medical device engineers.

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Jim McLinn, M.S., CRE, CQE
Senior Reliability Consultant, Course Instructor

Jim has over 35 years of experience. Mr. McLinn works as an improvement consultant helping companies become more competitive by providing a framework for an overall improvement process. Companies he has helped include manufacturing, design and service providers. Some clients have included Tennant, Sanofi Diagnostics, Miles-Technicon Division, Beckman, Baxter (all medical instruments), Enscan (automated meter reading), Sheldahl (flexible circuits), E.F. Johnson (mobile radios), NASA, White Consolidated (Appliances), Snyder General (air conditioning), Amway (household and hardgoods), Ford New Holland (tractors and farm implements) and Banner Engineering (Industrial safety controls).  He spent four years at Teradyne ensuring the reliability of high speed digital test equipment. His responsibilities include reliability predictions, leading FMEA teams, running HALT test and working with international Teradyne subsidiaries.  Jim is a Certified Reliability Engineer and Certified Quality Engineer.  He was named a Fellow of ASQ in 1994 and a Distinguished Engineer in 2000 by the Minnesota Federation of Engineering Societies. During this time he worked on the CRE committee and then chaired this committee when it went through a re-write of the CRE exam. He has served on the IEEE Reliability Society ADCOM from 2004 to 2010 on both the membership subcommittees and the technical operations subcommittee. Jim served as chair of the Reliability Division of ASQ in 1993-1995 and 2006-2008.  He is president of the Rel-Tech Group, a consulting firm that he formed.  Jim has a masters degree from University of Minnesota in Solid State Physics. Jim works in the Minnesota area.

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Our Team - East Coast


Lennox Bennett, M.S.
Senior Reliability Consultant, Course Instructor

Lennox has more than 10 years of experience leading reliability, quality and manufacturing in electronics, medical device, appliance, printing and manufacturing industry. He has experience in disciplines such as manufacturing engineering, advance quality engineering, reliability engineering, teaching and supervisory management. He has successfully improved process and product performances during previous assignments. He is president of Lebentech in Florida. Lennox has worked with many small and large companies, including Xerox, Maytag, Real-Time Labs, Sunbeam, GE Appliances, Motorola, Alcon Labs, and Taco Metals. He has an M.S. degree in Industrial Engineering from California Polytechnic State University. Lennox works in the Florida area.

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Gerry Cohen, MBA, CQE, CQA, 6 Sigma Black Belt
Senior Reliability/Quality Consultant, Course Instructor

Gerard (Gerry) Cohen has nearly 40 years of hands-on professional experience in managing Reliability Engineering, Quality Assurance, and Product Assurance Engineering for various facets of the High-Tech industry both in the US and overseas.. He has held titles of Corporate Director, Director, and Principal Engineer for such companies as Seagate, Western Digital, Invensys Power Systems, Capstone Turbine, and Maxwell Technologies. Gerry's product experience includes, but is not limited to: Semiconductors, Disk and Tape Storage Solutions, Uninteruptable Power Systems, Networks & Communication Systems, Ultra Capacitors, and Power Generating Micro-Turbines. Gerry holds a BSME from the Naval Institute of Technology and an MBA from Almeda University. He is ASQ CQE & CQA, and is a Six Sigma Black Belt. Gerry recently relocated to South Carolina and heads up our consulting in that area.

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Art Degenholtz
Senior Reliability Consultant

Art has over 45 years of experience. Prior to joining Ops A La Carte Art was a consultant at Curtiss-Wright Controls in the areas of Reliability, Maintainability and Safety. Art also consults in the area of certification of organizations to ISO9001:2000 and AS9100B requirements. Prior to his work at Curtiss-Wright Controls Art was the Product Support Manager at Allied Signal Test Systems Division in Teterboro, NJ and was responsible for reliability, maintainability and safety of automated test equipment. Additional responsibilities included: reliability planning and allocations, field reliability data, failure mode effects and criticality analysis and reliability testing. Art is a licensed Professional Engineer (New York State) and a Registered Patent Agent, registered to practice in the U.S. Patent and Trademark Office. Art has a BME degree from The City College and an MS in ME degree from Columbia University. Art is a member of the SAE G-11 Reliability, Maintainability, Supportability and Logistics committee. Art works in the New Jersey area.

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Lou LaVallee, CRE
Senior Reliability/Quality Consultant

Lou has over 30 years of experience as a quality and reliability engineer. Lou has a strong technical background in physics, engineering materials/polymer science and a solid grounding in consumer product design, development, and delivery. His comprehensive background includes electronic films , robust design, modeling & analytics, critical parameter management, six sigma DFSS & DMAIC, optimization of product quality/reliability, experimental design, reliability test methods, and design tool development and deployment. He successfully managed systems engineering groups for development of ink jet print heads at Xerox Corp. Mr. LaVallee has held other technical management positions in manufacturing technology, engineering excellence (trained several thousand engineers worldwide). He also managed the robust engineering center at Xerox for 10 years, managed a high volume printing product quality and reliability group, and worked extensively with high volume printing product service organization. He has strong validation experience of design quality and reliability through product reviews and customer interaction Mr. LaVallee holds a Bachelor of Science degree in Physics (BS), and an MS from the University of Rochester in materials/polymer engineering. He holds several U.S. patents involving fluidics and engineering design processes. Mr. LaVallee is an ASQ certified reliability engineer. Lou works in the upstate New York area.

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Dev Raheja
Safety/Reliability/New Product Engineering Consultant, Course Instructor

Dev is a new product engineering consultant since in 1981, dedicated to the Design Assurance Technologies. He is an experienced professional consultant with expertise in new product management, with a specialized focus in providing solutions to safety and reliability design at the system level.  He also is skilled in Reliability Centered Maintenance (RCM). He is a consultant on risk management for the government agencies, medical systems, aerospace industries.  His range of consulting encompasses automotive, aerospace, defense systems, medical systems, and consumer products. Being a true international consultant, he has conducted training in several countries including Sweden, Australia, Japan, Germany, UK, Singapore, Taiwan, South Africa, and Canada. He has done consulting work with NASA, Intel, GM, Boeing, Eaton, Nissan, Litton, General Dynamics, ITT, BAE, Lockheed-Martin, IBM, Harley-Davidson, United Technologies, and the U.S. Govt. Prior to consulting he served at GE as Manager of Mfg, at Cooper Engineering as Chief Engineer, and at Booz-Allen & Hamilton as Risk Mgmt consultant. He is the author of the text Assurance Technologies Principles and Practices. Dev works in the Maryland area.

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Edward Smith
Senior Test Engineering Consultant

Edward has over 25 years of experience in Semiconductor Testing and Reliability Screening in the Commercial, Military, Aerospace, Medical and Electronic industries. Edward established Salvador and Smith in 1984 and has provided consulting services to numerous companies including Hewlett Packard, Bell (Sarnoff) Labs, National Semiconductor, Ericson, Magnavox, Loral and Guidant Corporation. He has designed two Semiconductor Test Systems (one patented, one patent pending), two Burn-in Systems and two major Automotive Power IC Test Applications. Concurrently he has continued to help clients develop new Reliability Screening and Testing programs. Although most of his work has been in the Testing field he has additional experience in Component & Value Engineering, Automotive Circuit Design and Test fixturing. Edward recently relocated to Pennsylvania and now heads up our consulting in that area.

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Our Team - Canada


Peter Arrowsmith, PhD, CRE
Senior Reliability/Quality Consultant, Course Instructor

Peter has over 20 years industry experience in magnetic disk drive manufacturing, electronics and optoelectronics packaging and assembly, in the areas of materials analysis, process development, technical problem solving, reliability and quality improvement. He has worked in IBM’s Research Division and Storage Systems Division in San Jose, IBM Canada in Toronto and most recently with Celestica, an electronics manufacturing service (EMS) company. Peter led technical teams on several high profile field failure investigations, and a problem solving team that generated savings of over $1M per year from internal process yield improvements and scrap reduction. As Manager of Customer Quality at Celestica, Peter was responsible for establishing and reporting quality and performance metrics for 20 manufacturing sites, and to help the site Quality Managers to determine root cause of any major gaps relative to targets. Peter has also been involved with several multi-company and industry-university development projects and consortia; he was the co-founder and first Director of the Centre for Microelectronics Assembly and Packaging, led several International Electronic Manufacturing Initiative projects and chaired the iNEMI optoelectronics Technology Integration Group and roadmap from 2002-05. Peter has a PhD in physical chemistry from Cambridge University in the UK. His industry training includes Six Sigma black belt, Shainin Red-X, and Certified Manager of Quality (CQM) and Certified Reliability Engineer (CRE) through the ASQ. Peter has over 20 publications, given numerous conference presentations, is the holder of three US patents, and is a member of the ASQ, IEEE and the SMTA. Peter works in the Toronto area.

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Les Warrington
Senior Reliability/Quality Consultant, Course Instructor

Les Warrington is a reliability engineering and management consultant with Ops a la Carte, with focus on effective integration of reliability capability into company culture, to maximize business opportunity and success. Previously, he was Director of Reliability Engineering at Research in Motion, where he delivered assurance of product reliability goals in greater than 20 major product developments. He highlighted the direct links between field failures and lost corporate profits and, having gained executive oversight of reliability as a core requirement, integrated all departments in the effective and timely delivery of product reliability. Earlier, Les pioneered a widely emulated post-graduate degree program in quality and reliability at the University of Warwick, UK, emphasizing management, practical application for industry and an ethos of continuous improvement, and delivered Warwick reliability-centric teaching world-wide. He led major research projects, provided consulting services widely in the automotive, aerospace and other technology sectors, and was a leader in the UK National Reliability Strategy. Les earned a Bachelor of Science (Honours) at the University of Southampton in Aeronautics and Astronautics, and completed post-graduate technology and management training at the Royal Air Force College, Cranwell, UK. He is a Chartered Engineer (UK). He is an active member of IEC TC56, developing standards in dependability. He is also a member of the IEEE Reliability Society, and has retained professional membership of the Royal Aeronautical Society (UK).

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Our Team - Singapore/Taiwan


Ricky Chew, CRE
Singapore Center Director/Senior Reliability Consultant/Course Instructor

Ricky is heading up our Singapore division of Ops A La Carte and is servicing all of our customers in the Asian region. Ricky is an experienced reliability engineer, and is a Certified Reliability Engineer through the American Society for Quality (ASQ). Ricky began his career as a reliability engineer for SAW Component Manufacturer, EPCOS PTE LTD where he was involved in Component Qualifications and Reliability Testing. Ricky continued to develop his skills in Reliability Engineering by pursuing a more challenging role in Product Reliability as a Senior Reliability Engineer in Wincor Nixdorf Pte Ltd. Now Ricky is a full time consultant with Ops A La Carte. Ricky has an Honours Degree in Mechanical Engineering from University of Glasgow, Scotland, UK.

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Our Team - India


Anil Ammina, CRE
India Center Director/Senior Reliability Consultant/Course Instructor

After MTech started career as a Reliability Engineer with GE India Technology Centre in 2006 Jun 5th, dealt with Condition based maintenance and Life data analysis of Gas Turbines. In 2008 Jan, moved to HCL Technologies as a Lead Engineer (Reliability), it is a engineering services company for Aero, Medical, Auto and HiTech domains. My contributions mainly in the fields of Medical equipement Reliability and Aerospace Safety projects and Training the people in HCL on Reliability and Safety analysis. I have been promoted as Technical Leader –Reliability in Jan 09, from then leading a team for client MEGGITT for their Reliability and Safety compliance requirements. I have also trained the HCL ERS teams on PPM module and Statistics part of CMMi implementation. Presently, I have started my own company to serve the Indian clients in the field of Statistics and Reliability Engineering.

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Our Team - China


Jeff Jin, M.S., CRE
China Center Director/Senior Reliability Consultant/Course Instructor

Jeff has worked for an International Electronic components Corporation in Singapore and Shanghai as Project leader and Quality & Reliability specialist. He was in charge of Supplier Assessment & Qualification and Reliability Auditing as well as internal Calibration System and Reliability Lab. Mr. Jin's experience includes Measure System Analysis (MSA), Failure Modes and Effects Analysis (FMEA), Design of Experiments (DOE), Statistical Process Control (SPC), Highly Accelerated Life Testing/Highly Accelerated Stress Screening (HALT/HASS), Accelerated Life Testing (ALT), Reliability Demonstration Testing (RDT), and Root Cause Analysis (RCA) including the 8D methodology. Jeff Jin holds an M.S from ZheJiang University. He is a Six Sigma Black Belt and is a CRE. He is a committee member of SRE China Chapter.

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Our Team - Czech Republic


Pavel Urban
Czech Republic Center Director/Senior Reliability Consultant/Course Instructor

Pavel has over 13 years of experience in the areas of reliability and new product development. He has been responsible for product/process quality and reliability within all phases of product lifecycle from idea generation until end of product life. He worked for one of the largest automotive industry suppliers which produces a broad range of electronic components. Since 2010, Urban founded PDEE which operates in Eastern Europe region to provide knowledge and expertise to product development companies. He provides complex product development solutions for clients from idea identification to product launch with a focus on product reliability and robustness, accelerating of time to market and cost reduction. Design for Reliability is a key element of product development process and PDEE brings this approach to clients. PDEE offers several kinds of cooperation such as workshops/training, consultation, and testing. Pavel currently works for customers such as Continental and others from various market segments. He is certified in Six Sigma within Freescale Semiconductor and a board member of the Product Development & Management Association Eastern Europe. Pavel heads up Ops A La Carte’s Eastern European consulting practice.

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Our Team - United Kingdom


Bob Page
UK Center Co-Director/Senior Reliability Consultant/Course Instructor

Bob has more than 25 years of experience in electronic testing and reliability engineering with Fairchild, Marconi, Teradyne, Reliability Inc, and Screening Systems, and has been running his own UK based consultancy, Reliability Plus for the last 5 years. Through training seminars, hands-on HALT/HASS workshops and regular project management Bob provides expert independent guidance and practical assistance to Eaton Aerospace, Filtronic, Renishaw, Westinghouse and more. Bob has a Master's degree in Digital Electronics from UMIST. He is a member of the UK Society of Environmental Engineers where he sits on the Stress Screening & Reliability committee, a member of the Institute of Mechanical Engineers Safety and Reliability Group, the SMART Group and the West of England Aerospace Forum.

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Martin Shaw
UK Center Co-Director/Senior Reliability Consultant/Course Instructor

Martin has consulted / worked extensively throughout Asia, USA and Europe. His role as specialist in product and commodity quality reliability optimisation gave him an in-depth understanding and insight of manufacturing process problems across a wide range of suppliers. Since establishing Reliability Solutions in 1997, Shaw has further broadened his knowledge and expertise in the field through working closely with companies within the Asia/Pacific rim region. From them, he has gained experience in dynamic work environments where rapid improvement is expected at all times. These companies include Daewoo, LiteOn Tech, Astec Power, Samsung, Philips, AOC, Vestel, Acer, Royal, LiteOn Power, Heng Sheng Optoelectronics, Amtran, Fairchild Semiconductor, etc.

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Our Team - Corporate Staff


Kim Silverman
Partner, Finance and Legal

Kim has 20 years of experience in the area of Finance and Accounting. She has been instrumental in establishing the Finance, Human Resources and Legal functions for the Company. She continues to play a key role in the strategy and business decisions that affect the future and direction of the Company. Prior to joining Ops A La Carte, Ms. Silverman held positions such as Corporate Controller and Vice President and Chief Financial Officer at GRIC Communications, Inc. She was instrumental in developing the Company's automated accounting systems and processes and played a key role during the Company's Initial Public Offering "IPO" process. Prior to joining GRIC, Ms. Silverman held positions with SGI, ReadiCare, Inc., and Touche Ross and Company. She is a CPA.



Jay Muns
Senior Project Manager

Jay brings us 35 years of experience in high tech industries including semiconductors, systems, CAD, and Electronic Design Services. He has worked on a wide range of product disciplines including military, consumer, telecommunications, and medical products. His experience includes semiconductor design, operations management, test engineering, marketing, product line management, program/project management, and business development at companies such as NCR Microelectronics, Harris Semiconductor, Cadence Design Systems, Network Equipment Technologies, and Nuvation Engineering. Jay is responsible for Project Management in Northern California.



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