Economists world over believe, that most of the growth will be in Asia, especially in China and India, driving Asia to displace the west over the next 15 years as the focus of global economic dynamism. However, it is important to note that growth is dependent on the knowledge which is aptly utilised by the manpower that is engaged in development process. A knowledge economy uses data as its raw material and transforms it using technology, analysis tools, and human intelligence into knowledge and expertise. This knowledge can than be employed to design products and steer projects to achieve success.

Indian companies are facing a challenging task in the Integrated World Market. Multi-national companies are marketing their products in Indian market and Indian companies are now selling their products in foreign markets.

Reliability Centre, New Delhi, is of the opinion that Indian Industry can take up the challenge to design and market their products in Integrated World Market provided Reliability features are embedded in the products. Reliability of a product is important for various reasons that include the following:

- Customer Satisfaction. A reliable product will enthuse the customer to repeat the order and promote it further. An unreliable product will lead to an unsatisfied customer and its failure in the market.

- Reputation. A reliable product will enhance the reputation of the company and thereby enabling it to build a brand that will be very valuable.

- Profits and Losses. An unreliable product may fail during the warranty period and that will lead to huge cost to enable repairs and replacements and this will reduce the profit or may lead the company to run into losses. A reliable product will always enhance the profit of the company.

- Reduced Life Cycle Cost. Reliable products may have higher costs during the design and production but the advantages gained due to failure free operation will mean lesser operational cost. The life cycle cost analysis will indicate that that although the initial cost of their product might be higher, the overall lifetime cost is lower than that of a competitor's because their product requires fewer repairs or less maintenance.

- Unique Selling Proposition (USP). Companies with reliable products leverage this advantage as USP to win the customers over their competitors by stating the Reliability figures in their advertising campaigns.

The crux of the challenge for the Indian or Multi-National companies located in India is to find the knowledge to embed Reliability features in "ordinary" products with the aim to achieve level of competence that would gain them global recognition as being "world class". Reliability Centre, New Delhi, India in collaboration with Ops La Carte, California, USA is making this achievable by undertaking following:

- Design Analysis to enable Reliability Prediction

- Failure Mode Effects and Criticality Analysis.

- Maintainability and Spares prediction.

- Environmental Stress Screening.

- Reliability Growth Testing.

- Reliability Demonstration

- Software Reliability Analysis.

The Reliability Centre, New Delhi is headed by Mr. Inderjit Singh. His team of consultants from Indian Institute of Technology (IIT) (Bombay and Kharagpur) in collaboration with Opa A La Carte have wide experience in reliability engineering activities on a wide cross section of products from different industries.

The address is

9/11, East Patel Nagar
New Delhi 110008.

Tel : +91-11-5169 8390/91/92/93

Mobile: +91-9818623008

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